Information We Collect and How We Use It
At Smartliners, we collect two types of information: personal information and non-personal information. The types of information we collect depend on the nature of your interaction with us.
- Personal information is information that can identify an individual or information about an identifiable individual. We may collect personal information such as:
- Your contact information – e.g., name, postal address, telephone number, and email address;
- Your personal preferences – e.g., product wish lists, language preferences, and marketing consent; and
- Your transaction information – e.g., products purchased, method of payment, amount paid, and credit or debit card number.
Non-personal information does not identify you as an individual. For example:
- We may collect certain non-personal data when you visit our Web Sites, such as the type of browser you are using or the referring URL; or
- We may collect and summarize customer information in a non-personal, aggregate format for statistical and research purposes.
How is Your Personal Information Used?
Smartliners may use your personal information for various matters with different business purposes, for example:
- Fulfill your specific requests for products, services or information;
- Provide customer support to assist you with your questions or complaints;
- Conduct surveys in order to improve our services;
- Measure and improve the effectiveness of our web sites or our marketing endeavours;
- Detect and protect against fraud and error;
- Track and analyze your purchases and preferences to better understand your product and service needs and eligibility;
- Tailor our online content or in-store offerings based on your preferences;
- Market and advertise products and services;
- Communicate things like special events, promotions and surveys;
- If you ask us, to offer and promote additional products and services we offer; and
Does Smartliners Share Your Information?
Smartliners does not sell or rent our customers’ personal information to any other party. However, in the normal course of business we may share some of your personal information within our corporate family and with third parties acting on our behalf or as permitted or required by law.
Some of these operations may result in personal information collected by Smartliners being stored or processed outside of Canada and, as a result, your personal information may be accessible to law enforcement and regulatory authorities in accordance with the law of these foreign jurisdictions.
For example, we may share personal information with third parties to perform services on our behalf such as: fulfilling online orders, processing non-cash payments, sending marketing communications, servicing products, conducting research surveys, verifying and validating information that you have provided to us, delivering products, and providing customer support services.
Smartliners has taken precautions to prevent the fraudulent use of your information on our website. Smartliners has adopted industry standard authentication procedures to ensure your protection while shopping with us online. This includes, but is not limited to, contacting financial institutions or credit reporting agencies to ensure the authenticity of your credit card and to validate your credit card billing information.
Sometimes you will be asked to give your express consent, such as by checking a box to indicate your consent to receive marketing communications, or by providing your signature to indicate your acceptance of the use and disclosure terms presented on an application form.
Other times, we may obtain your consent implicitly when we can reasonably conclude that you’ve given consent by some action you have taken or an action you have decided not to take. Generally, this occurs where the purpose for use of your personal information would be reasonably apparent to you.
Withdrawing Your Consent
You may notify us at any time that you wish to withdraw or change your consent to our use and disclosure or your information. We will accommodate your request subject to legal and contractual restrictions related to your transactions.
Aggregate Site Use Information
We record information about the pages viewed by all our website visitors. This data includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, connection speed, read time, display time, and number of clicks. We use this data, in aggregate form, to compile statistics and reports for Smartliners’ use, and improve the online experience for all visitors. We may, on occasion, provide portions of this aggregate information to vendors, consultants, potential advertisers, or news agencies. Typical uses of the data in this fashion would be to gauge the amount of interest in our site and/or to plan for site infrastructure improvements.
Online Order Information and Security
If you place an order online, we only request the information needed to complete the processing of your orders and billing. We also share our users’ personal information with outside shipping companies and credit card processing companies in order to bill and ship your order, but we do not provide any more information than necessary for these purposes. We may also use the information to contact you regarding your order.
Our Site Security
We use appropriate security safeguards to protect your personal information against loss, theft, and unauthorized access. Any personal information you provide to Smartliners is exchanged on a secure server. We use one of today’s most advanced security systems, the Secure Sockets Layer (SSL) protocol, to encrypt, or encode, information you send to us in the order process. The encryption process protects information, such as your credit card number, and billing and shipping information by scrambling it before it is sent from your computer. Only once we receive your information is it decoded, and we make all reasonable efforts to ensure its security on our own systems.
Email is not a secure means to send personal information, as it is not encrypted. We strongly encourage you to use our secure ordering process when ordering online. For general correspondence, contact us at firstname.lastname@example.org.
Third-Party Advertisers And Links To Other Websites
Our site may include third-party advertising and links to other websites. We do not provide any directly identifiable customer information to these advertisers or third-party Web sites.
There are simple ways to either refuse all cookies or accept them each time they are offered. Consult your browser’s help files for assistance on changing cookie settings or removing cookie files.
If you wish to have any of your personal information removed from our databases, or if you no longer want us to send any further communications to you, please send an e-mail to email@example.com.
Smartliners operative reserves the right to co-operate with local, national, or international law enforcement or other authorities in the investigation of improper or unlawful activities and this may require the disclosure of personal information. If such an investigation requires disclosure of personal information kept in our records, we may be required by law to cooperate. We also reserve the right to report improper or unlawful user activities on our site, which may require the disclosure of personal information relating to those individuals conducting such improper or unlawful activities.
Accuracy of Information
We strive to ensure that any personal information we retain, and use is as accurate, complete and up-to-date as necessary for the purposes for which we will use it. We do not routinely update personal information unless necessary for these business purposes. Nonetheless, if our records regarding your personal information are inaccurate or incomplete, we will amend that information at your request.
Access to Information
At your request, we will provide to you a statement explaining the extent to which we hold personal information about you, and we will explain how that information has been used or disclosed by us.
Last Updated: 14-02-2019